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Hoffman Brick & Potteries

Hoffman history ] View of the Brunswick potteries ]

Click image to enlarge.
Hoffman 'gum' vase (c 1920); 16 cm high

 

The streaked majolica-glazed vase at left was produced in various sizes from 1917 right up to WWII and therefore is not truly representative of 1930s artware. It does seem, though, to have left its mark on what was to follow. Known as a ‘gum’ vase, its maker was the Hoffman Brick and Potteries Company, Ltd, founded in 1870 in Brunswick, Melbourne.

   
Mel-rose vase, 8.5 cm high
Mel-rose vase 10.5 cm
 

     Hoffman’s was known primarily as a maker of bricks and tiles, with a sideline in domestic pottery, but in the early 1930s the company introduced a line of slip-cast art pottery, labelled ‘Mel-rose Australian Ware’.  
    It was a great success, and is said to have been the only thing that kept the company going during the Depression.
    The two vases with gum-leaf decoration under a combination of matte (bottom) and glossy (top) green glazes, are typical examples of Mel-rose ware.

 
Detail of Mel-rose vase  

   The green gloss glaze has an aqua halo around its edges, as can be seen in the detail at left. In combination with the celadon-hued frosted matte glaze on the lower body, these colors and textures evoke the silver-green look of many Australian eucalypts. The careful feathering of the upper glaze where it runs into the lower is similar to techniques found on Remued wares. The obvious link between Hoffman and Remued is David Dee—one of the founding partners of Premier Potteries (makers of Remued), who had been at both Hoffman and Campbell’s before striking out on his own.

 
Mel-Rose vases, 6.5 and 6 cm high
 

     Here are two  examples of the Mel-rose line without moulded decoration; a triangular vase in the glossy green glaze and a small vase in the matte and gloss combination.

 

Blue Mel-rose vase, 8 cm high

Mel-rose vase with molded gumleaf decoration; 8.5 cm high
 

     Two more Mel-rose vases: one with two cobalt blue glazes (gloss above and a rough-textured matte below), and another in a bright green and chocolate combination. Mel-rose also appeared in white, pink and yellow glazed slipware, in stoneware with moulded and applied Australian flora and fauna, and with hand-painted enamel glazes.

Hoffman history ] View of the Brunswick potteries ]

 

 

There is an active community campaign to conserve for public use the former Hoffman Brickworks site.
Click here to go to the campaign Web site.